Waterstones' identity has moved from Baskerville in full caps, to regular type (top row); to FS Albert Pro in 2010 (bottom left); and now, back to Baskerville, but without an apostrophe (bottom right)
In its second rebrand in as many years, Waterstones has ditched its 2010 identity, reverted back to Baskerville type and dropped an apostrophe.
more at:
http://www.creativereview.co.uk/cr-blog/2012/january/waterstones-rebrand
